Facebook to stop routing ad revenue via Ireland amid pressure over taxes

Company says it will book advertising revenue in countries where it is earned instead of through Dublin headquarters

Facebook has said it will start booking advertising revenue in countries where it is earned instead of re-routing it via Ireland, although the move is unlikely to result in it paying much more tax.

Corporate taxation has become a controversial topic in the wake of revelations of tax avoidance schemes by multinationals which have led to calls for companies to pay more tax, while the European Union has begun exploring options for taxing digital giants.