Report: Intel Inside co-marketing program will get a budget cut
by from Techreport on (#3AHX3)
If you're reading this site, you're almost certainly familiar with the wide-reaching "Intel Inside" branding. Intel Inside isn't just a fancy logo and a slogan, though. Since 1991, Intel has operated a "co-operative marketing program" under the name, and through the program Intel funnels a lot of cash into the industry by helping vendors cover advertising and marketing costs. Now, CRN is reporting that Intel intends to cut funding for the program by some amount between 40 and 60 percent of its existing budget.
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