Google Chrome will block some types of ads in February
by from Techreport on (#3B5YV)
We reported on rumors of future baked-in ad-blocking in Google's popular Chrome web browser back in April. We spilled words on the subject again in June when the search giant confirmed its plans to block ads on pages that didn't conform to guidelines for unobtrusive advertising. The company has now announced that its browser software will start blocking nonconforming ads on February 15. One can probably guess many of the types of ads that won't meet the guidelines: full-page interstitial ads, ads that play sound unexpectedly, and pop-ups, among others.
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