Hard-hitting new advert urges smokers to quit

Graphic advertisement from Public Health England shows toxic chemicals spreading through the body

Smokers are being urged to quit in the new year by a government advertising campaign highlighting how toxic chemicals from cigarettes spread rapidly through the body.

The 20 second advert features a lone man lighting up outside a building, with the blood vessels in his arms, face and hands quickly turning black as chemicals from the cigarette tar enter his body.