Tesla founder mines rich marketing seam by selling Boring hats
by Alex Hern from Technology | The Guardian on (#3C2DW)
Elon Musk sells all 50,000 plain black baseball caps showing the logo of his tunnelling firm, the Boring Company
The inventor and entrepreneur Elon Musk has proved that he can do more than just build futuristic cars and launch space programmes, having sold out an entire line of 50,000 hats in just over a month.
The latest milestone for the businessman behind Tesla, SpaceX and a host of other tech companies came when Musk announced that every one of his "Boring" baseball caps had been snapped up.
Continue reading...