The Instant Pot and How Empathy Is at the Core of Capitalism

Dr. Robert Wang seeks relentlessly to improve his invention. He has read all 39,000 Amazon customer product reviews. He relies on customer feedback to design an ever-better user experience and adds cooking prowess to each new generation of the product. Since he doesn't advertise, Wang credits his viral business success to product development and customer support.

Wang is following a rule of all successful entrepreneurs: Give customers what they want, not what you have.