Tasmania launches roadkill campaign to reduce 500,000 native animal deaths

Drivers urged to stop throwing food out of windows, which attracts wildlife to the roadside

The motorists lobby in Tasmania has launched a joint campaign to reduce roadkill, saying that 500,000 native animals are killed on the state's roads each year.

That equates to about one dead native animal per head of Tasmania's population, giving the state one of the highest roadkill rates in the world.