Article 3E30W We need a reality check: facts and figures alone won’t stop Brexit | Nicky Hawkins

We need a reality check: facts and figures alone won’t stop Brexit | Nicky Hawkins

by
Nicky Hawkins
from on (#3E30W)
Stats and studies are not enough. Progressives must realise that voters are won over by narratives, not numbers

With the Brexit debate still raging and a stream of bewildering news emanating from the Trump administration, progressives on both sides of the Atlantic are floundering, struggling to make sense of a world that was unthinkable just a couple of years ago.

Their failure to win over hearts and minds has been critical in shaping events in the last few years. Progressive campaigning efforts largely haven't worked, and are still not working. Since the EU referendum, little has changed in the tone and tenor of the public conversation on Brexit. In the run-up to the vote, the remain campaign desperately tried to take to task the leave campaign's claim that exiting the EU would free up 350m a week for the NHS. The urge to set the record straight, call out "fake news" and counter false information has not subsided since then.

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