Australian retailers resilient as they face down 'Amazon effect'

Analysts say local competitors are as profitable as before the global giant's 'underwhelming' launch - but for how much longer?

Three months after the launch of Amazon in Australia, local competitors say they are still waiting for the dreaded "Amazon effect" to hit their sales.

Analysts, and some of the retailers themselves, say they are still as profitable as before Amazon's "underwhelming" launch - for now.