Where Does The IOC's Money Go?
by Emma Baccellieri from Deadspin > Sports News Without Fear, Favor or Compromise on (#3FV94)

It's impossible to avoid money at the Olympics. It's everywhere: sponsorships, advertising, and evidence of broadcasting rights abound. While it's well known by this point that host cities and countries typically incur high costs to put on the games, they're not the ones reaping the major financial benefits-the group"