'We're watching a company explode': is Snapchat becoming irrelevant?
by Sam Levin in San Francisco from Technology | The Guardian on (#3GN4Y)
A diss from Kylie Jenner, an 'annoying' redesign, competition from Facebook and Musical.ly ... why does Snapchat keep getting it wrong?
More than 1.2m Snapchat users signed a petition urging the company to reverse its "annoying" redesign - but it was a single tweet from Kylie Jenner that may have caused real damage.
After the celebrity tweeted "sooo does anyone else not open Snapchat anymore? Or is it just me" to her 24m followers, shares of the app's parent company Snap plummeted 6% - a $1.3bn drop in market value that launched a fresh cycle of embarrassing headlines.
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