Work the room: a psychologist's tips for the reluctant networker
by Dr Rob Yeung from on (#3GZ2H)
Many people hate the idea of networking, despite appreciating its potential value to their careers. Here's an expert's guide
Do you want to advance your career or business and make more money? Silly question probably. Widening your network might be the answer. A study led by North Carolina State University's Jeffrey Pollack found a link between entrepreneurs' networking activities and how much money they brought in.
Many people understand that they should network, but at the same time hate the idea of it. It's easy to think of networking as a process of having to talk to complete strangers, schmoozing and pretending to be something you're not. But many individuals go from not feeling like they can manage it to doing it very well indeed.