Snapchat's UK ad revenue set to overtake Twitter's next year
by Mark Sweney Media business correspondent from Technology | The Guardian on (#3JHGY)
UK arm - which earns about 10% of app's global ad revenues - is forecast to bring in 181m
Snapchat is so popular in Britain that its advertising revenue will overtake Twitter's UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.
The seven-year old phone app is hugely popular with younger users, many of whom have flocked from older social media platforms such as Facebook, and advertisers are beginning to spend increasingly large amounts of their digital ad budgets on targeting its users.