Apple launches iOS 11.3 with raft of privacy features

Sensing opportunity - and GDPR - the Silicon Valley company launches major data protection push across devices

Apple is launching a major privacy push, with software updates across all its devices to introduce new data privacy information immediately, with an updated website offering new privacy management tools to follow in May.

Thursday's updates (macOS 10.13.4, iOS11.3 and tvOS 11.3) are prompted by the enormous new European data protection regulation GDPR, and have been in the works since at least January. But they come at a good time for the company, whose head Tim Cook has been merrily capitalising on the Facebook/Cambridge Analytica scandal, publicly rebuking Mark Zuckerberg over the social network's business model.