Facebook deathwatch: a decade ago, it was impossible to imagine the fall of Myspace

In 2007, the Guardian's Victor Keegan published "Will MySpace ever lose its monopoly?" in which he enumerated the unbridgeable moats and unscalable walls that "Rupert Murdoch's Myspace" had erected around itself, evaluating all the contenders to replace Myspace and finding them wanting. (more")