Under Armour: hackers stole the data of 150,000,000 Myfitnesspal users because of course they did

Myfitnesspal was a startup that offered Internet of Shit-based fitness and diet tracking; they were purchased by Under Armour for $475,000,000 in 2015; three years later, Under Armour has admitted that hackers stole the personal data of 150,000,000 Myfitnesspal users. (more")