Article 3KP9E Wengie to RackaRacka: navigating the world of Australia's YouTube superstars

Wengie to RackaRacka: navigating the world of Australia's YouTube superstars

by
Clem Bastow
from Technology | The Guardian on (#3KP9E)

Everything you need to know about the videos your children are watching

You don't need to attend a VidCon meet-and-greet to be across the fact that young people are watching a lot of online video content; a casual glance around any bus, tram, cafe or quadrangle will reveal smartphones, tablets and laptops glued to favourite channels. The international phenomenon of teen YouTube stars is, by now, well-trodden ground - but who are the young YouTube superstars in Australia, and what are they peddling?

It happens to us all: one day, we wake up and realise that we're no longer at the crest of the internet wave. For some of us, this can be shattering.

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