How Red Bull Invented the SponCon Industrial Complex
by Molly Osberg on Splinter, shared by Tom Ley to Dea from Deadspin > Sports News Without Fear, Favor or Compromise on (#3NJC5)

A few years ago, when I was a naive writer at a very different publication, I decided to do a story about an energy drink that also happened to be a respected patron of the arts.