British adults using Facebook less to communicate with friends

Number of people who see Facebook as their main social media profile falls from 80% to 70% in a year

British adults are becoming less reliant on Facebook for communicating with friends, according to research conducted by the UK media regulator, which suggests people are starting to turn to other social media apps.

The number of British social media users who consider Facebook to be their main social media or messaging profile fell from 80% to 70% in 12 months, according to the regulator's annual media use survey.