Kickstarting a metal, reusable, self-extracting straw

https://www.youtube.com/watch?v=V4TaVt7R7vk

The "Last Straw" is a cleverly named, cleverly engineered reusable drinking straw that folds down into a package small enough to use as a keyfob (including a little squeegee for cleaning the straw after use). (more")