Article 3QY48 Businesses resort to desperate emailing as GDPR deadline looms

Businesses resort to desperate emailing as GDPR deadline looms

by
Martin Belam
from Technology | The Guardian on (#3QY48)

As regulations come into force on Friday, inboxes fill with messages hoping to persuade customers to stay subscribed

As the GDPR deadline approaches, businesses have been resorting to ever more desperate attempts to get users to open their emails.

Some have opted for humour. Restaurant chain Wahaca asked users if they could "taco bout your data and your emails". Wagamama asked customers not to "say toodles to noodles".

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