UK digital radio listening now eclipses analog according to study
(Source: Radio Mag Online via Marty Kraft)
LONDON - In the United Kingdom, the use of digital sources for radio has reached 50.9%, up from 47.2% a year ago, accounting for the majority of all listening for the first time, according to RAJAR Q1 2018 data.
"With the 50% digital listening threshold now met, it is anticipated that the UK government will undertake a review to assess digital radio progress and determine next steps in due course," according to a Digital Radio UK press release.
Digital listening share is comprised of listening across all digital platforms: DAB in homes and in cars, apps and online (which includes the growing number of smart and voice-controlled speakers) and DTV - and this is the first time that listening to digital has been greater than analog platforms - FM and AM.
["]The UK's three leading radio broadcasters - the BBC, Global and Bauer, which collectively account for over 90% of UK radio listening - are "fully committed to delivering a digital future for radio and look forward to working with government and the supply chain to continue the transition to digital radio."