Industry looks to graduate fashion week for sustainable heroes

Sustainability is intrinsic and not an afterthought for many designers taking part in this year's event

The future of fashion is sustainable if graduate fashion week is anything to go by. The annual four-day event event at London's Old Truman Brewery comprises installations, catwalk shows and two prize-giving ceremonies and promises to uncover the torchbearers of "considered design", according to the event's creative and managing director, Martyn Roberts.

Roberts believes that graduates can help existing fashion houses and retailers tap into "what a new generation of consumers want". As brands from every echelon seek to improve their social, economic and environmental impact, graduate fashion week, says Roberts, is where many companies are looking for creatives for whom sustainability is intrinsic, as opposed to an afterthought, to show them how it's done.