David Attenborough launches wildlife fund for advertisers

Firms signing up to Lion's Share fund will give 0.5% of money spent on ad campaigns featuring animals to conservation schemes

Sir David Attenborough has said large corporations should donate to wildlife protection schemes every time they feature animals in their adverts.

The veteran wildlife presenter has called on the advertising industry to do more to help the environment as he launched a new voluntary scheme designed to boost the income of animal charities.