Article 3T088 'Wonky' fruit and veg sales put Morrisons on straight path to growth

'Wonky' fruit and veg sales put Morrisons on straight path to growth

by
Sarah Butler
from on (#3T088)

Bradford-based chain becomes fastest-growing of the UK's big four supermarkets

Booming sales of "wonky" fruit and vegetables have helped Morrisons secure its position as the fastest-growing of the UK's big four supermarkets.

The Bradford-based chain increased sales by 1.9% in the three months to 17 June, as sales of misshapen or smaller vegetables - which the chain sells at a lower price as a way of cutting down waste - more than tripled, according to Kantar Worldpanel, a consultant.

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