Trump should inspire us all, but not in the way you might guess | John Abraham
by John Abraham from on (#3T1EP)
Joe Romm's new book details the sticky messaging tactics successfully employed by Trump and others
Scientists like me - and really, everyone - can learn from President Donald Trump's mastery of viral messaging.
True, he has turned the United States into a pariah nation, one reviled for ripping immigrant children from their parents and from withdrawing from our only real chance at stabilizing the climate, the Paris Accord.