Investidating: why deep photo analysis has become part of online hook-ups

Scouring photos for a conversation starter has become standard on Tinder, as a woman's viral post about toilet paper proves

The perfect Tinder photo: yes, it has to get you on your good side and disguise that double chin, but is there more to it than just looking good?

Hana Michels, a comedian and writer from LA, who shared a screengrab of her Tinder profile to Twitter this week, found that a lot of men whom she matched with weren't interested in her at all but in her toilet paper holder. She explained that she had been chastised by no fewer than 23 men in a year for the direction in which her toilet paper was facing - a small detail in the background of the photo.