What Kind Of Car Company Does Volvo Want To Be?
by Timothy Burke on Jalopnik, shared by Timothy Burke from Deadspin > Sports News Without Fear, Favor or Compromise on (#3TE26)
Dean Shaw, Volvo Cars USA's handsomely bespectacled VP of corporate comms, bellows the word to a ballroom full of sleepy-eyed car journalists-conceivably to both wake them up and emphasize what the morning's lecture would focus on: "Electrification!"