Amid Sex Abuse Crisis, USOC Hires Another Marketing Guru
by Diana Moskovitz from Deadspin > Sports News Without Fear, Favor or Compromise on (#3TVAY)
The U.S. Olympic Committee announced its new CEO yesterday-Sarah Hirshland. She previously was an executive with the U.S. Golf Association and, before that, spent several years at Wasserman Media Group, a giant sports marketing agency whose CEO, Casey Wasserman, helped bring the Olympics to Los Angeles.