BMW's Launching an Uber Competitor in Seattle
by Aarian Marshall from on (#3V1FD)
The automaker's ReachNow car-sharing service now lets users book rides with pro drivers, putting it in competition with and Uber Black and Lyft Lux.The automaker's ReachNow car-sharing service now lets users book rides with pro drivers, putting it in competition with and Uber Black and Lyft Lux.