Unlike Football, There Are No Losers in Market Exchange

In sports, as in any other game, there is only one winner and many losers. It is cruel stuff. The winner holds the trophy and triumphantly looks down on those defeated while being cheered by the crowd. Victory or defeat!

How about market economics? Is this also a mere game of victory or defeat, the winner takes it all? Look down on the losers? Or, perhaps, is there something very different at play.