Article 3V6GW Burberry torches £28.6m worth of unsold inventory to keep prices high

Burberry torches £28.6m worth of unsold inventory to keep prices high

by
Cory Doctorow
from on (#3V6GW)

burning-emergency-fire-1749.jpg

In 2017, luxury fashion company Burberry set fire to 28.6m worth of unsold gear, bringing the five-year immolation tally to more than 90m; the company routinely burns unsold goods to prevent them from entering the discount market when new lines are released. (more")

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