Natural Cycles: ASA investigates marketing for contraception app
by Maev Kennedy from Technology | The Guardian on (#3VSQS)
Advertising watchdog launches formal investigation over description of product
The Advertising Standards Authority has launched a formal investigation into marketing for a Swedish app that claims to be an effective method of contraception, after reports that women have become pregnant while using it.
An ASA spokesman said it had received three complaints about Natural Cycles and its paid advertising on Facebook, which describes the app as highly accurate contraception that has been clinically tested.
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