WTF? Procter & Gamble files trademark for 'WTF' 'LOL' 'NBD' and 'FML'

Oh, brands. Will you never learn. P&G is trying to give itself a Millennial Cool makeover by grabbing the intellectual property rights to the internet-origin expression 'WTF.' The only possible response to this, of course, is: WTF? (more")