Natural Cycles app: 'highly accurate contraceptive' claim misled consumers
by Nicola Davis from on (#3XP99)
The UK's advertising watchdog rules against company over its marketing of the app
An advert describing a smartphone app as a "highly accurate" method of birth control has been found to be misleading by the Advertising Standards Agency (ASA) in the latest blow to the much-hyped Swedish company, Natural Cycles.
Related: 'I felt colossally naive': the backlash against the birth control app
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