VidCon Australia, where YouTube celebrities and fans bank on their luck

The Melbourne iteration of the world's biggest online video conference unites 'creators' with their 'community' for a flurry of pep talks, panels and star-studded performances

"I was such a good salesperson, and now I just sell myself!"

The first full day of VidCon Australia has barely begun and already American YouTube star Gabbie Hanna has summed up what it means to build a career on the internet. She is reclining on a couch with her sneakered feet in the air, in a theatre at the Melbourne Convention and Exhibition Centre, as hundreds of fans hang off her every word.