New trade deal allows Canadian broadcasters to block U.S. Super Bowl ads

A new trade deal between the United States, Mexico, and Canada means Canadians will miss out on watching American Super Bowl commercials during Super Bowl LIII.

As part of the United States-Mexico-Canada Agreement (USMCA), formerly known as the North American Free Trade Agreement, an earlier regulatory order that forced Canada's CTV to air American Super Bowl telecast ads has been overturned.

"We thank the government of Canada for overturning an unfortunate decision by the regulator. It's a positive outcome for content creators, advertisers and the overall Canadian broadcasting industry," CTV's parent, Bell Media, said in a statement Monday, according to Etan Vlessing of The Hollywood Reporter.

Bell stated last year that it lost around 40 percent of its audience and $11 million worth of advertising revenue as a result of Canadians watching the Super Bowl on American television channels.

Super Bowl LII will take place Feb. 3, 2019 at Mercedes-Benz Stadium in Atlanta.

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