Episode 603: A Rose On Any Other Day
by from NPR: Planet Money on (#405P)
Episode 603: A Rose On Any Other Day February 13, 201510:10 PM ET Listen 17 min 37 sec
Long-stem red roses in Ecuador
NPREver wonder how a rose loses its thorns? This shop will sell 25,000 roses on Valentine's Day.
A video posted by Planet Money (@planetmoney) on Feb 13, 2015 at 11:11am PST
Red roses are a unique product - a commodity worth double the price for a very short, 24-hour period: Valentine's Day.
To cash in on this demand, flower growers have to figure out how to make millions of roses bloom exactly the right amount, at exactly the right moment, in the middle of February - get them from farms in Africa and South America to your doorstep.
On today's show: the logistical miracles and wild risks behind getting red roses to your Valentine.
Music: Mary J. Blige's "Roses." Find us: Twitter/ Facebook/ Spotify/ Tumblr.
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