Selfridges is selling Iceland own-brand mince pies – and proud of it
by Rebecca Smithers Consumer affairs correspondent from Environment | The Guardian on (#40VK5)
Unusual collaboration between upmarket department store and frozen food specialist is because both have committed to going palm-oil-free
Boxes of Iceland mince pies have made a low-key debut in Selfridges' food halls this year, sharing the aisles with 1,450 tins of beluga caviar and 5,000 Christmas hampers.
The unusual collaboration between the upmarket department store and the frozen food specialist is on sustainability grounds, as both retailers seek to boost their environmental credentials by committing to removing palm oil from their own-brand ranges.
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