REI Doesn't Do Black Friday, But This Sale Is Basically the Same Thing
by Chelsea Stone on Kinja Deals, shared by Chelsea St from Deadspin > Sports News Without Fear, Favor or Compromise on (#42K8N)
REI famously opts out(side) of Black Friday, but instead runs one of their biggest sales of the year leading up to Thanksgiving. It's a distinction without a difference, and it's live now.