'Resign from Facebook': experts offer Mark Zuckerberg advice for 2019

The CEO sets himself a personal challenge every new year. But after a bruising 12 months, what should he do next?

When Mark Zuckerberg began his annual "personal challenges" in 2009, he set the bar pretty low: he dressed like an adult every day for a year. Subsequent challenges were squarely in the realm of achievable New Year's resolutions, from reading a book every two weeks and running a mile a day to starting to learn Mandarin and sending thank you notes.

But as Zuckerberg has transitioned his public image from the kid cosplaying as a business executive to the no-longer-quite-a-kid cosplaying as a statesman, his personal challenges have become something of a bellwether for how he is thinking about Facebook's future. In 2016, when it seemed that Facebook's challenges were still largely technological, he set out to build his own smart home system. In 2017, when political polarization was still being chalked up to filter bubbles, he embarked on a road trip around the US. And in 2018, when fake news and foreign interference were dominating headlines, he promised to buckle down and "focus on fixing" all of the various "issues" that had left the one-time prodigy looking more and more like a pariah.