End is in sight for Intel's contra-revenue efforts
by from Techreport on (#4636)
Intel may soon stop pursuing mobile market share by offering massive discounts on Atom processors. In a press briefing about the new Atom x3, x5, and x7 CPUs last week, Aicha Evans, Corporate VP and General Manager of Intel's Communications and Devices Group, suggested that such "contra-revenue" tactics won't be necessary with some of the new chips-and that, in the future, we shouldn't expect Intel to engage in these tactics at all.
In general, first of all, that was a very calculated move. I think our Chairman-the Chairman of our board-which was a pretty tough moment for us, stood up and said, "Look, ...