Plastic bottle deposit scheme in UK proving hit with shoppers

'Reverse vending machines' receive 311,500 bottles to date, says supermarket Iceland

Shoppers have received the equivalent of more than 30,000 in total for recycling plastic bottles in the first supermarket trial using "reverse vending machines" installed to reduce littering.

The machines, introduced last year by the Iceland chain at five UK sites, reward consumers with a voucher worth 10p for every deposit of a bottle purchased at the shops.