Hyams beach: thousands turned away as NSW tourism hot spot 'loved to death'

Shoalhaven council uses traffic controllers to redirect visitors after area 'inundated' with thousands of cars

Thousands of drivers have been turned away from the New South Wales beach billed as having the world's whitest sand as the local council brainstorms solutions with residents over its booming popularity.

Shoalhaven city council has appointed traffic controllers to redirect visitors from the Hyams beach village in Jervis Bay, given its parking capacity is 400 but up to 5,000 vehicles are around each day during peak season.