To woo China, Apple must learn that it’s not in California any more
by Guardian Staff from on (#46BXW)
Developing markets offer growth: but the firm's phones must become cheaper and its services must compete with local rivals
After years of boom, Apple looks set for a rockier road in 2019 - partly through faults of its own and partly through social and economic factors that are affecting all the big smartphone manufacturers.
The company's chief executive, Tim Cook, laid the blame for a shock cut in sales forecasts - and the subsequent share price tumble - on the economic downturn in China. A convenient excuse, but far from the whole picture.
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