Fall of the iCurtain: Apple brings iTunes to Samsung smart TVs

Surprise move signals wider opening up of Apple ecosystem as tech firm seeks new revenue

Apple has announced that iTunes films will be available on Samsung smart TVs, ending the company's insistence that users buy an Apple TV to watch their purchases on a big screen.

Fifteen years after Steve Jobs launched iTunes for Windows, quipping that he was "giving a glass of ice water to somebody in hell", the move signals a wider opening up of the Apple ecosystem, with TV manufacturers including Sony, LG and Vizio announcing integration with Apple's AirPlay 2 streaming technology, to allow users to broadcast from their phones or tablets directly to their televisions.