Article 46P48 Juul Is Leaning Hard Into Its New 'Adult Education Campaign'

Juul Is Leaning Hard Into Its New 'Adult Education Campaign'

by
Catie Keck
from Gizmodo on (#46P48)
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Following increased pressure from the Food and Drug Administration (FDA), Juul Labs is taking a notably different approach from its ad campaigns of yore-the ones accused of making its e-cigarette products widely appealing to kids. The company unveiled new TV spots this week as part of its "adult education campaign""

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