Tracking technology to reveal whether food produced legally and sustainably

OpenSC venture, which will track Patagonian toothfish, developed by WWF and BCG Digital

A new project that uses technology to track the movements of food through the supply chain will aim to inform consumers whether items such as fish they buy at a restaurant were produced legally and sustainably.

The new venture is called OpenSC and uses product QR codes that consumers can scan with a smartphone to automatically display information on where the product was caught, when and how it was produced, what its journey through the supply chain looked like, and even its carbon miles and what temperature it was stored at.