Veganuary ends on record high with 250,000 participants

Pledges for 2019 plant-based campaign exceeded those in previous four years combined

A record 250,000 people worldwide signed up to the Veganuary movement this year by embracing plant-based diets this month, the campaign has revealed.

As more consumers drop all meat and dairy products from their diet for health or ethical reasons, the charity behind the annual event said the record figures and strong global support had made 2019's Veganuary the most popular since its launch in 2014. Many more people are thought to have taken part in the event without signing the official pledge.