With Guardians Of The Galaxy, Marvel made household names out of interstellar second-stringers
by Tom Breihan on Film, shared by Barry Petchesky to from Deadspin > Sports News Without Fear, Favor or Compromise on (#48QXN)

Marvel was feeling itself. That's the only real explanation. The comic book company had recovered from bankruptcy, blown out the idea of what a movie franchise could be, and been absorbed into the Disney maw. It had gotten the general public involved in dorked-out comic book ideas about extended continuity and"